Farmington Hills car dealership Sellers Buick/GMC has reached a milestone as it celebrates its 50th anniversary in the automotive business.
Original owner Bob Sellers opened a Pontiac car dealership in Redford in 1972. His father owned Ford dealerships in Detroit’s Southfield and Grand River, and he grew up fascinated by the auto industry. When an oil embargo hit the country in 1973, Sellers’ new car dealership faced its first, one of his many business challenges.
He has continued to grow his business over the years through his personal, hands-on management style with customers and employees.
From the 1972 Pontiac Grand Prix, one of the first cars he sold since the dealership opened in 1972, to the GMC Hummer EV pickup and SUV, the new electric vehicles sold at Sellers in 2024, and much more. There was a change in
A significant milestone in the history of Sellers Automotive Group was the hiring of Sam Slaughter by Sellers. Sam Slaughter was first employed as a car wash at his 16-year-old summer job until a few years later after graduating from the University of Michigan and working at General Motors.
Slaughter saw Sellers as a teacher and mentor in the car-owning business. In 2006, Sellers handed the keys to his business to his Slaughter. Slaughter has embraced his new role as owner with passion and pride.
Slaughter has three main rules for business success.
- don’t be deceived by anyone
- You value your employees and they value your customers
- Be positive.Become the cheerleader and chief his strategist behind the company’s goals
Forty years ago, Slaughter was washing cars at Sellers, and that experience is a testament to how every job at a dealership is valued and how the company values each employee as they focus on their customers. It helped me understand the importance.
The company’s tagline is ‘reputation is everything’ and 50% of Sellers 215 employees have been with dealers for 10 years or more, including 59 employees at Sellers Subaru in Macomb Township, which was purchased in 2013. includes members.
In 2009, Sellers faced a critical business dilemma. General Motors canceled the Pontiac product line, and this model accounted for his 65% of the seller’s annual sales. GMC contributed 35% of his, but Pontiac’s loss was devastating.
However, believing that vision and confidence within management would help support changes in marketing, their ability to adapt inside and out set the stage needed to embrace the new GM Buick product line.2005 The seller sold no Buicks in 2010, but sold more Buicks in 2010 than any other dealer in the country.
Not only did Sellers move from Pontiac to Buick in 2009, but it was also renovating its $1.5 million showroom in Farmington Hills. Reinvesting in the community has been a major focus for giving back business in times of need.
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Today’s success is very different from 1972. About 95% of today’s sales are tied to the internet in some way through his website searches online. The phone is ringing instead of customers coming through the front door. About 60% of the company’s business is in new car sales, 80% of which is leasing, the preferred method of purchase.
Buyers shop around different dealerships looking for the best and most affordable car options. During the Covid-19 pandemic, the seller purchased her two flatbed his truck so he could deliver the car to the buyer’s home, eliminating the need to make a trip to the dealership. Although new vehicle inventories are low for all dealers, sellers have found that the used vehicle market, which includes the sale of existing leased vehicles ready for submission, continues to help meet current market needs. did.
Slaughter said General Motors Chairman and Chief Executive Officer Mary Barra’s vision for the future is the driving force behind the success of the GM brand. GM’s electric vehicle technology will continue to provide cars and trucks that meet mass demand. The seller already has five new Hummers for sale, with more than 200 of his on the waiting list for his 2024 electric Hummer pickup and his SUV sold through the GMC product line.
50 years in business is no coincidence. If there are 22 other local dealers selling the same product, his 60% of that business is a ‘repeat’.
Slaughter is a key member of the Farmington Hills Economic Development Board and his company’s 50-year business is a template for other businesses in our city to review.
Sellers Buick/GMC is located at 38000 Grand River Ave. in Farmington Hills. Contact them at sellersbuickgmc.com or 248-579-4398.