Showcasing ethnic diversity, vibrant colors, diverse cultures and rich heritage, The Frame TV returns from the land of Orissa with yet another Indian tribal art form, Pattachitra.
Samsung has introduced Patachitra art from the tribal areas of Orissa and West Bengal to lifestyle television The Frame. This TV is TV when it’s on and art when it’s off.
The Frame’s Pattachitra art is part of a collection of local Indian folk and tribal art from across the country at Lifestyle TV’s art store, which hosts over 1,400 artworks. This initiative aims to revive Indian folk art and bring it into the living room through frames.
“Patta” means cloth and “Chitra” means painting, and this ancient scroll drawn on cloth has been practiced for centuries in eastern states such as Orissa. Following the art of Madhubani and Gond, Samsung and Floating Canvas Company have teamed up to bring this lost art to your living room with The Frame TV. Featuring over 1400 international and Indian artwork, The Frame is a coveted statement piece for art lovers.
In addition, Pattachitra, The Frame TV presents works of art from Madhubani from Bihar, Gond from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh and Orissa; Kalighat paintings from Bengal; There are also other local folk art such as Sheryar scroll paintings. Patachitra paintings from Orissa and Bengal; Bill artwork from Madhya Pradesh. Maharashtra, Gujarat, Rajasthan. Works of Baiga from Madhya Pradesh, Chhattisgarh, Jharkhand and Uttar Pradesh. Warli paintings from Maharashtra; Kerala murals and pad paintings from Rajasthan.
From the lush lanes of Orissa, where art travels from porch to porch, here is the magnificent art form, Phatachitra.
—SamsungNewsroomIN (@SamsungNewsIN) September 5, 2022