As the cost of living crisis strains families, more and more people are turning to an unlikely place for help: TikTok.
Low-budget recipes, energy-saving hacks (like showering at the gym), saving money at the grocery store, reducing food waste, and more are some of the videos going viral on the platform.
#budgetmeals and #cheapeats were both the most shared hashtags in July, according to TikTok, suggesting that users were eyeing affordable dining options.
Mitch Lane makes meals for £5 or less on his @mealsbymitch account, shows receipts, and makes recipes accessible to everyone so he doesn’t just rely on ingredients from store cupboards that not everyone has. I am making it possible.
The 29-year-old has one million followers and credits rising costs to the popularity of his videos.
“The cost of living is insane. Everyone is trying to provide as much help as they can,” Mitch says.
The Wolverhampton native, a father of three, said he started the account during the first coronavirus lockdowns and gained a following, so he decided to use his account for “little things”. He said he made it.
“Some people have full-time jobs and cannot afford basic necessities. They choose between putting £10 worth of petrol in their car or buying £10 worth of electricity. Life is unacceptable, so I decided to do what I could.I personally lived like that.I lived on a budget.
Mitch has garnered millions of views for his content, which he says is “crazy,” and some people thank him in the comments.
“A lot of people say. [in the comments] “You are doing more for this country than the current government”. People say that a lot. I think 95% is great feedback. Honestly, it’s so nice to see what people are saying. Everyone made me feel very welcome. People really appreciate it and everyone really supports it. Obviously, there’s the weird 5% who say, ‘I didn’t include the cost of electricity, I didn’t include the cost of gas to go to the supermarket’. ”
Another TikToker who uses his account to help people is Jo Rourke, the man behind @thismumcooks who grew his account about 12 months ago.
Her first videos, which have been viewed more than 100,000 times, included a video titled “Shop Hack” about searching for offers in supermarkets and a video showcasing easy and affordable breakfasts for children. rice field.
“I suddenly realized that a lot of people weren’t quite sure what to do when it came to buying in bulk to save money, so I thought I’d start sharing these things. I shop all the time. So I started sharing ideas. It grew from there. [TikTok], and I just thought I’d do it with her. ”
Jo now has tens of thousands of followers who watch her videos on how to run a grocery store on a budget, plan meals, and avoid food waste.
The 40-year-old from Manchester shows people how to use leftovers, from bread to popcorn to butter from scratch.
One of her top-view videos includes making a 7p flatbread that has 2.1 million views.
But why are these videos trending on TikTok?
“Food prices have gone up so high across the board that people are looking at it and thinking how they can bring it back, how they can make their shopping back to the original price or cheaper. I think we are,” says Joe.
“I work as a single parent with three children, so I understand how hard it can be because there is so much pressure on them to have certain things. It’s important to find a balance, especially right now, and I think everyone is going to struggle, so people who historically could afford to eat whatever they wanted have to make other choices. You will find that you will not.”
Like Mitch, Joe says he appreciates comments and tips for saving money. She has also asked people for help.
“Someone came up to me earlier this year and said, ‘I only have 15 pounds to feed myself and my daughter for the rest of the week, how am I going to gain it?’
“I made a weekly meal plan and put together a shopping list for them. I gave.”
With the cost of living rising, #saving tips is also a popular hashtag, with a total of 543.2 million views.
Heidi Ondrak from Plymouth is @duchessofthrift on TikTok.
The 51-year-old started by posting sustainability content on Instagram and buying second-hand fashion. Decided, saying the “happy byproduct” of all her sustainability content is “saving money.”
From how to save money when cooking to suggesting a shower at the gym to save energy, we’ve got nearly 500,000 views to help you get the most out of your coffee subscription. Heidi tells her, up to what she describes as a ‘cheeky’ hint. She believes this kind of content is popular because it’s accessible to everyone.
“If you look online for money-saving tips, a lot of it is about transferring credit card balances. That’s why I think there’s very little advice I’d give. I can add up what you can do.”
The mother of two says TikTok has become a community of people who want to share tips on how to cut costs.
“There are hints and hints in the conversation [beneath the videos], is like pooling resources.People comment and also add what they are doing [to save money]Come to think of it, this is spread across the country. If we can pool all our resources and ideas together, we can pull off a lot of stuff and resources and think, ‘What else could we do? ”
The cost of living crisis is hitting many families, including those with good incomes, with the Prime Minister warning: People with a salary of £45,000 need help paying their utility bills.
Energy bills for millions of homes will skyrocket in the fall after the price cap is raised to £3,549 a year.
High wholesale gas prices boosted by Russia’s invasion of Ukraine have raised the energy price cap.
It comes at a time when households are already grappling with rising food and fuel prices.